United States

Marketing & Customer Analytics

At PNC, Marketing Analytics isn't just about dashboards, it's about transforming complex data into clear action, fueling customer growth and strengthening loyalty.

Shaping the Future of PNC through Data

This group is at the forefront of PNC's growth journey to become a Trillion Dollar bank. You have an opportunity to be at the center of a dynamic team that is obsessed with telling the Marketing growth story through analytical proof points and constant optimization.
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An Innovative Team

Drive impactful change by applying analytic principles to complex business needs.
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Quality Analytics & Optimization

Deliver high-value insights through rigorous analysis and continuous performance improvement.
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A Path Forward

Take part of a team focused on growth, expansion, and shaping the future of analytics and modeling at PNC.
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Roles that Drive Results

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Digital Marketing Analysts

Experts in tools like Google Analytics, Adobe Analytics, DSPs (e.g., DV360), and CDPs (e.g., Adobe Experience Platform) who uncover insights across digital channels.

Marketing Data Engineers

Builders of the foundational data infrastructure that powers all marketing analysis and enables scalable, reliable insights.

Business Insights Analysts

Strategic thinkers who dive deep into marketing data using tools like MMM and MTA to optimize campaigns and influence decision-making.

Marketing Modelers

Innovators applying advanced techniques like LightGBM and XGBoost to develop the next generation of predictive marketing models.

Want to view current openings?

Click this link to view open roles on the team.


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About the Team

The Marketing & Customer Analytics team supports Marketing and Product stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement. 

Marketing Analytics plays a critical role in providing confidence and credibility around the value of Marketing as a growth lever. PNC provides data driven decision making which increases ROI and maximizes growth and profitability for the bank.

A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Discover the PNC Difference

Check out what our brilliant employees are saying about what it’s like to work here!
#TeamPNC
Join a Culture of Belonging We champion a culture of belonging where all feel welcomed, valued and respected.
 
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Enjoy Amazing Rewards Tailored to meet your needs, we offer a supportive environment and resources for a well-rounded lifestyle.
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Our Hiring Process What happens after you've submitted your interest in a career at PNC? Go behind the scenes to learn more about what to expect.
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FAQs on hiring process

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If an accommodation is required to participate in the application process, please contact us via email at accommodationrequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

“Brilliant Thrives Here” is a service mark of The PNC Financial Services Group, Inc.

PNC provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.


Know Your Rights: Workplace Discrimination is Illegal


PNC complies with all U.S. Federal and State employment posting requirements.  
CLICK HERE to access to all labor law ePosters.
CLICK HERE to access PNC Equal Opportunity and Affirmative Action (Section 503 & VEVRAA) Policy

Learn more about PNC's participation in E-Verify:
Right to work (in English)
Derecho al Trabajar (en Español)

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